![]() This logic still underpins all digital devices, existing in almost every line of computer code, and it just so happens to be the means by which recruiters and sales professionals search for prospects and candidates on LinkedIn (and other platforms) today. His legacy was Boolean logic, a theory of mathematics in which all variables are either “true” or “false”, or “on” or “off”. His work on logic laid many of the foundations for the digital revolution. He was a largely self-taught English mathematician, philosopher and logician. George Boole invented Boolean logic over 200 years ago. It makes no difference which order the two bracketed sections go the same results will result either way. To combine both commands into one Boolean search, you can use brackets to tell LinkedIn that these are separate conditions. ("Managing Director" OR "MD" OR "Business Owner" OR "Founder") AND ("Start Up" OR "Scale Up") Perhaps a good example would be a series of job titles where you also need to have a specific keyword on their Linkedin Profile. The most common place that brackets are applied by advanced users of Boolean is in the use of OR strings. Essentially, a clause within brackets is given priority over other elements around it. Using brackets is absolutely essential for complex search strings, and it can be the application of brackets that causes the most confusion. So you would want to be focused on the right phrases and wrapping them with quotation marks. So if you were prospecting business owners they may have a whole range of job titles. This can be applied to any specific phrase. Would give results that only contain the exact phrase "Managing Director". ![]() So if you are prospecting for Managing Directors, then your search results are going to show up with all the LinkedIn profiles containing the word 'managing' and all of the LinkedIn profiles with the word 'director' leading you to thousands of irrelevant search results and a list of the wrong people. Would give results that contain ‘managing‘ and ‘ director‘, but not necessarily in the same sentence or paragraph. Not using “” around a phrase will mean that each word is treated separately, usually with an assumed AND in between each one. These quotation marks are used to capture a full phrase that is to be kept intact, in the precise word order stated. You probably noticed that I used the “ ” expression above in an example already, wrapped around particular keywords. The one major limitation with the NOT command is that it is not recognised by Google, but it will work on your LinkedIn searches. Very useful if you are targeting property Landlords and you don't want your search results to be full of people who run pubs. This would give you results that contain the word Landlord, but leaving out any that use the Pub. If there are any closely related terms that mean very different things, then usage of the NOT command is extremely valuable. Will give results that include both the word Landlord and the phrase “Property Investment”. Any search terms that follow an AND operator must appear in the results. For example, the following Boolean string search phrase would give you results that contain one or more of the stated words:ĪND is the simplest function to apply. ![]() Usage of the OR command (which must be written in CAPS) allows you to create a list of possibilities for which only one match is important. OR provides you with options in your search. I will go through each one in detail below and then give you some examples. Boolean search is using specific logic using just 5 key operators to help you get more targeted results when you search. It sounds complicated and Boolean can look very complex, but it really isn't. It will help you to organise your keywords and secure you better results. but it will give you a start and I'll cover off the basics.īoolean search is an advanced way of searching on LinkedIn to dramatically improve your search results. ![]() Now this is only going to scratch the surface of what's possible. You're in luck because that's exactly why I wrote this article! Maybe you just don't know where to start when it comes to prospecting and outreach to your target market and you need some basic tips to get started.Do you ever hit your commercial search limit on LinkedIn because you have run too many searches?.Do you ever get frustrated when you run a search on LinkedIn, that thousands of results show up but many of them are not what you actually wanted?. ![]()
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