1440x2560px Little Boy Listening to the Music, art, sky, headphones, night, bed, HD phone wallpaper.1080x2340px Listening, alone, anime, boy, lonely, music, HD phone wallpaper.IPad 3, iPad 4, iPad Air, iPad iPad, iPad Mini 2, iPad Mini 3, iPad Mini 4, 9.7" iPad Pro: 2048x1536, 1536x2048Ĭats cute animals music pets kittens animals anime IPhone 12 Pro Max, iPhone 13 Pro Max, iPhone 14 Plus: 1284x2778 IPhone Xs Max, iPhone 11 Pro Max: 1242x2688 IPhone X, iPhone Xs, iPhone 11 Pro: 1125x2436 IPhone 6 plus, iPhone 6s plus, iPhone 7 plus, iPhone 8 plus: 1242x2208 IPhone 6, iPhone 6s, iPhone 7, iPhone 8: 750x1334 IPhone 5, iPhone 5s, iPhone 5c, iPhone SE: 640x1136 IPhone: iPhone 2G, iPhone 3G, iPhone 3GS: 320x480 TikTok allowed her to sing and exist as she always wanted to - on her own terms.MacBook Pro 13.3" Retina, MacBook Air 13" Retina, MacBook Air 13.3"(2020, M1): 2560x1600 Dual monitor: Then “music white clubs be like” took her to a whole other realm. Her vocal run videos promoting her business turned into parody content, like making fun of different " types of singers ," which led to 10 million views, around 400,000 followers, and brand deals that allowed her to quit her vocal coaching job. This allowed Duru to establish a following to then slowly leak her own music content into the mix. “So I transitioned out of the teaching content into just being a person online.” “He told me, ‘You're saying there are certain things that you want, if you want those things, you need to get eyes in front of you, period,” she says. After meeting her now manager at a random studio session, she realized she could be using the app to promote what she really wanted to do. She formed a vocal coaching business, which sustained her for around 10 years, and eventually forayed into TikTok to promote it. In her time within The Voice and American Idol spheres, Duru realized she needed to find a space she had more agency in creating. People were very racist, overtly racist.” “I was the only Black girl and everyone at my school was white. “I grew up in an all-white neighborhood,” she says. This dichotomy was one Duru was all too familiar with. The overall experience made her feel like she had to try and fit within a mold that wasn’t set up for her to win. 12 out of the 20 winners of American Idol being white men is not just a coincidence. The other key element of the major network shows is that they cater to white American audiences. I've always wanted to be a recording artist, that was always my passion.” … I had to think about what my goals were, and that's not what I wanted. “The audience that I got were fans of the show, not fans of me, so I had nothing after them when it came to opportunities in music. “Those were TV shows, not the music industry,” she explains. That said, Duru says the competition series were more of an enlightening experience of what she didn’t want for her music career. Eventually, after voice lessons and gigs performing at local restaurants around LA, she landed a place on Adam Levine’s team on The Voice at 15, and a few years later she got to the top 10 of American Idol at 18. Having grown up in Orange County, she begged her parents to take her to any and all singing show auditions, including America’s Got Talent at 9 and X Factor at 10. She would tell me, ‘You were just always making sounds as soon as you could.’”Īs she advanced her musical appetite, Duru moved on to mimicking and harmonizing with Beyoncé and Alicia Keys, as well as Afro-pop artists like Flavour, Fela Kuti, and P-Square her parents, who are originally from Nigeria, listened to. "My mom says it was all before I could speak or knew what anyone was saying. “I had such an emotional reaction to all the harmonies and I would sing them in my car seat," she says. As a small child, in the back of her parent’s car, Duru would sing along to ABBA Gold: Greatest Hits. She has been singing for her entire life, before she was ever even taught how to. Duru's finally at a place in her career where she's allowing herself to have fun and "celebrate weirdness," which combined with her immaculate vocals, has resulted in a captivating first body of work. She's a rising talent who knows how to game the algorithm. She’s not just a content creator you need on your For You Page, though. Naturally, Duru is also a solo recording artist, and she just released her first EP Nappy Hour. Duru does two things really well: not trying too hard and, most importantly, singing at a high level. The concept works because it’s so relatable - but the delivery is equally as important. The series has gone to the TikTok viral stratosphere, with her most popular videos getting above 70 million views.
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